Pictured left is Julie Pettijohn.
By Lee Pettijohn
Hermann, Mo. - With the new year rapidly approaching, many minds are turned to resolutions. How can we shape our future? Our communities? Our world? One little girl in Hermann Missouri, Julie Pettijohn, started early.
At the age of nine, Julie took a friends’ recipe and began a hobby. She sold homemade almond toffee to family, friends, and neighbors. Pettijohn enjoyed the success and began to think bigger.
Pettijohn decided to host a fundraiser for some friends in Senegal, raising $1,000 in just five weeks.
Thus, an entrepreneur was born, and so was Toffee on The Run.
Now, when you ask Julie what she wants to be when she grows up, she will tell you, “I want to be bigger than Enstrom’s.”
Enstrom’s World Famous Toffee is located in Grand Junction, Colorado where Julie was born and lived until she moved with her family to Hermann.
Julie loves getting out and talking to people and works hard to create memorable customer service moments for the people she meets.
This December, Julie decided to take her product to the people. So, she dressed in a classy outfit, grabbed a clipboard and a simple sales flyer, hitting the streets determined to sell her product.
Julie visited as many businesses as possible in Hermann and sold her toffee to owners and employees as Christmas presents. Pretty good marketing strategy for a 9-year-old.
She spent the month making, decorating, and delivering over 300 packages of toffee.
Julie has big plans for Toffee on the Run and has decided not to wait for 2014 to start. She wants to make toffee an all-season treat. She’s taking names and numbers of boyfriends and husbands to contact for Valentine’s Day and already planning for Easter egg sized toffee and hoping to include wedding reception favors this year as well.